First-time managers, don’t do your team’s work for them
by
Ron Ashkenas ; Harvard Business Review
Publication Date: 2015
Not long ago, the author worked with a client who was stepping into management for the first time. In this new role, she was responsible for directing a group of bright, but inexperienced marketing professionals (most of whom had been her peers) in producing plans and promotions for a small portfolio of globally sold drugs. This required pulling together market data, financial trends, and competitive information — and then working with medical and regulatory professionals, ad agencies, product managers, and country staff to shape the final plans.